How a Social Media Strategist Saved My Book

In August, a radio interviewer asked me what I had expected to happen after my book, A Good Home, was published in 2013.

“Seriously?” I asked. “My plan was to go back to bed.”

She laughed.

But that was indeed my plan. I was in bad shape, from head to toe, injuries from a car accident. Completing the book was a huge task. Even speaking was a challenge at the time.

What saved  my book?

A skilled and caring social media strategist.

Lauren and Gentle Giant

Lauren was the person in charge of social media strategy for one of Canada’s biggest English language magazine publishing companies. She had helped magazines such as Style At Home,  TheHockey News and Elle Canada increase their social media traffic by up to 1200% year over year.

In other words, Lauren knows her stuff.

Image via Elle Canada

She patiently explained to me what was required.